Why Eco-Friendly Fashion is the Future

What is Eco-Friendly Fashion?

Eco-friendly is a term that is usually thrown around nowadays. You'll find every Tom, Dick, and Harry talking about how their brand is eco-friendly and sustainable. 



To understand what eco-friendly means, you need to understand how the fabric of your clothing is made and how the factories then transforms that fabric into the high-end product that aligns to your environmentally conscious principles. This includes learning about the way that your clothing is dyed, how much water is wasted, which will blow your mind, how the wastewater is handled, what the working conditions are like at these factories, whether workers are paid a fair wage, whether your clothing is high-quality or will it fall apart after a few years...all of these are essential factors that require a 100% of your attention. 

When you buy a piece of fast-trending clothing, you need to trust the brand. You need to ensure that they are transparent about how their clothing is made and check if they offer you a way to recycle or repair your garment once it is worn out. 

Why Eco-Friendly Clothing is Important

Fashion has become a huge part of our culture. Americans are known to spend 1.1 trillion dollars on clothing in the holiday season alone. Back in the 1980s, the average American bought 12 new garments every year. Today, he buys 68 brand-new pieces of clothing a year because of the dominant forces of fast fashion. 


Wondering what fast fashion is? Fast fashion is all about making trendy clothes quick, cheap, and disposable- almost like toilet paper. As the world is ever-evolving, there has been a natural shift towards wanting to feel luxurious without paying too much. Fast fashion brands make that dream come true. Take Kim Kardashian, for example. Two days after she wore an original Thierry Mugler design, it was copied by a brand and made available to the masses. That is when Kimmy K took to social media to slam fast fashion brands.  This is literally the model that brands like Fashion Nova use. They literally wait for a celebrity to wear something poppin and then have the infrastructure to reproduce that design in mass and have it in stock within weeks. 

If you are not yet convinced about why we need sustainable clothing, we are here to provide you with some more statistics. In 2015, textile production amounted to more greenhouse gases than international flights and maritime shipping combined. Growing cotton, the most common fabric used to make garments, requires 10,330 liters of water. That is equivalent to 24 years of drinking water. Producing synthetic fabrics, such as polyester, nylon, and spandex is worse as they consume 342 million barrels of oil in one year. 


How You Can Help Save the Earth

Most companies market themselves by being a lot more green than they really are. History has taught us that green claims are meaningless because they have no set definition. Terms such as eco-friendly, sustainable, ethical, and responsibly-made are thrown around so often that they only attract skeptical looks today. 

Environmental sustainability is the key to tomorrow's future. While this has no legal definition, it is YOU who can bring meaning to its name. The average American woman buys 64 pieces of garment each year and tosses them out after a maximum use of three times. This means that 87% of your clothing ends up incinerated or in a landfill. 

You don't have to stop buying clothes. That is not the solution. However, all you need to do is be a little more mindful when purchasing your garments and restocking your wardrobe. If you wear your clothing nine months longer than usual, you will be reducing the carbon footprint for that garment by 30%- amazing, isn't it? If everyone bought one used item from a thrift shop instead of investing in a new one, they could save approximately 6 pounds of CO2 emissions each year. In layman terms, that equals removing half a million cars off the road in one year alone. 


How LVGHARI is Different

From its inception, the LVGHARI mission has been implement more conscious and mindful techniques to reduce the impact on the environment. We are well aware that the clothing industry is responsible for destroying the Earth, just like so many other industries and trends and we do not wish to make the damage worse.

Currently, around 80% of our clothing is eco friendly. We are in the process of making that 100% by the end of 2020. 

We are very transparent about where we source our material from. At Bella Canvas, at the very start of our production process, we ensure top-notch quality clothing and fair treatment to all our workers. Our main goal is to remain as transparent as possible with our customers. We strive to remain a responsible, eco-friendly company that produces ethically-made pieces of sustainable clothing. Here's how:



  • Energy Reduction

At LVGHARI, we source from Bella Canvas, where we go the extra mile to reduce our CO2 emissions. All our sewing and cutting procedures rely on solar power and clean energy outputs. Instead of traditional lighting that uses nine times more energy, our workplaces utilize motion sensor LED lighting.

Our employees' computers are routinely updated to ensure low power consumption. We have also insulated our workplace to reduce power losses. LVGHARI is actively trying to help the Earth by promoting a greener lifestyle. 

  • Water Reduction

At Bella Canvas, we ensure the dye of our fabric at dye houses require seven times less water than the average clothing manufacturer. We try to adhere to the most superior level of environmental conformity to produce eco-friendly clothing with minimal waste.

Efficient machines are utilized that allow us to save an abundant amount of water when dyeing our fabric. We use approximately three gallons of water per pound of fabric, while most manufacturers utilize nine to twenty gallons per pound of fabric. This means that we save an average of 24 million gallons of water per week. Furthermore, all our dyes are bluesign certified, which means that they are eco-friendly.

Once the production process is complete, our state-of-the-art technology separates the water and dye so that the water can be recycled through an in-house infiltration system instead of polluting rivers and oceans. We ensure that our dye waste is burned at high temperatures in a restricted environment so that no pollution leaks into the open air. 

  • Zero Waste

LVGHARI is known for its ability to recycle everything under the sun, including fabric, plastic, bottles, and paper. We utilize super technology to reduce our carbon footprint and ensure that there is minimal waste during production. 

We try not to let any fabric go to waste- all left-over fabric is transported to different recycling centers that incorporate it in various things, such as tiles, bottles, stuffing, and even excess energy. 

By 2020, we also aim to donate a percentage of our profits to causes like the BlackLivesMatter, FridaysforFuture for Climate Change and Climate Awareness, Teamtrees for the re plantation of trees, and Malalafund for the education of underprivileged women in third world countries.


Help us meet our goals sooner than expected by clicking here. Remember, every penny counts! Together, we can help save the Earth. Or in our words, Save the F***king Planet.